OVER PROMISE, OVER DELIVER

You have probably heard the age old adage, "Under Promise and Over Deliver".  In this captivating, highly customized program, we will challenge you to change your thinking and practices to achieve 'unshakable customer loyalty'.

We will take you step-by-step through the process of creating an over-the-top brand promise that will rapidly grab marketplace attention. With that we will work with your sales team to reposition themselves and exploit your competitive advantages. Then we will show you the secrets of Overdelivery on your Overpromise in a way that drives consistent, high volume word-of-mouth about your products, company and brand. Through fascinating case studies,  you go behind the scenes of such brand rockets as Hummer, iPod, Tivo, Lexus, Best Buy, Washington Mutual, Starbucks, Dell, Amazon.com, Yellow Freight and other market leaders, uncovering their brand-building secrets and showing you how to tailor them to your situation. 

A 1 to 3-hour customized presentation based on the award winning book authored by Rick Barrera. Ask us about the half-day MAP Workshop sessions for any size audience.